Over two years, I served as the creative lead for both Hims and Hers organic social presence, producing 3-4 posts per week for each brand while maintaining visual consistency and keeping content fresh and engaging. My role spanned the full creative process: concepting campaigns, cutting down long-form interviews into platform-optimized snippets, designing graphics for product launches, and creating everyday posts that balanced education, product messaging, and community building.

The work required versatility—one day I'd be designing elegant product launch carousels with refined typography and textured backgrounds, the next I'd be developing playful nostalgic content (like Windows error messages for skincare) or editing sensitive mental health interviews into digestible, authentic social moments. Working closely with the social team, I ensured every piece of content reinforced brand trust while speaking directly to our diverse audiences. The goal was always to make wellness accessible, relatable, and visually compelling—whether we were launching a new dark spot corrector or breaking stigma around mental health medication.