Over three years, I designed Hers' email program and art directed the evolving look and feel for product launch and educational content categories. I created scalable template systems for weekly campaigns, building modular email templates featuring the signature yellow brand stripe, clean typography, and a balance of lifestyle photography with product focus. Each template was flexible enough to accommodate different content types while maintaining visual consistency. Working with copywriters Jahna Martell and Carl Schaeffer, I ensured design and messaging worked together to build trust and drive action—whether launching a new minoxidil formula or educating subscribers about treatment science.