Questlove Supreme was well-known for its host but the subject matter remained unclear to non-subscribers, and the podcast lacked a younger audience. Our goal was to refresh the visual identity to capture U25 attention while foregrounding guests and episode content, strengthening both Questlove and Pandora's brands.

I led the design refresh, creating a dynamic visual system built around vibrant gradient photography treatments (pink, lime, turquoise, purple) that made Questlove and his guests pop. The identity featured bold, condensed typography (Knockout HTF48 Featherweight for headers, Bodoni Poster Italic for guest names) and flexible templates that could showcase diverse guests—from Quincy Jones to John Oliver to Michelle Obama. Working with creative directors Evan Pollock and Jeff Ho, I designed assets across email, in-product placements, and social that teased topics, featured guests prominently, and drove listener engagement. The system was scalable and guest-forward, allowing each episode to feel distinct while maintaining a cohesive brand presence.