Miley Cyrus partnered with Hers to share her skincare journey and advocate for accessible, high-quality treatments. The campaign needed to feel authentic to Miley's personality—playful, bold, and unpretentious—while maintaining credibility in the skincare space.

I developed the visual brand system from the ground up, creating a cohesive language that could flex across every touchpoint. The aesthetic centered on a bathroom tile grid backdrop (turquoise and pink), bold outlined typography, and illustrative elements like hearts, stars, speech bubbles, and sparkles. These graphic touches added personality without overwhelming the product or Miley's presence. I designed layouts and templates for social content, email, direct mail, and packaging, ensuring the system was both playful and scalable across paid, organic, and affiliate channels. The result was a campaign that felt fun and approachable while reinforcing Hers' mission to democratize premium skincare.