Motherhood is the ultimate endurance sport—demanding physical and mental stamina at every stage. This campaign celebrates that truth by partnering with six incredible women to showcase what endurance really looks like: Olympic medalists navigating IVF, Peloton instructors championing endurance through pregnancy and breast cancer survival, ultramarathon champions breastfeeding through 100K races, and mothers surviving wildfires and viral labor moments. Launching during NYC Marathon weekend, the campaign included wild postings along the marathon route, merch, social content, and activations throughout the city.

I played a key role across all aspects of this campaign, working closely with the CD and the Needed team to bring fresh perspective to the brand's visual language through art direction, design, animation, and messaging support. Working collaboratively across the team, I developed assets and animations while contributing to messaging, all to create a campaign that felt powerful and authentic. The goal was to honor the real experiences of these women and all mothers while reinforcing that they deserve support at every mile of their journey.