A concept shoot for Ghia's Le Fizz exploring the aperitif ritual through retro tennis club culture. As creative director, I created sun-soaked compositions where vintage country club aesthetics meet contemporary surrealism—capturing that civilized pause after the match when everything slows down and feels effortlessly chic.
Ghia x Le Fizz: APRÈS TENNIS
Overview
This shoot plays with the fantasy of '70s-'80s country club leisure—that idealized version of post-match relaxation that exists somewhere between memory and aspiration. I wanted graphic simplicity with warmth: clean color-blocked backdrops against soft shadows, citrus, and golden light. Working with vintage tennis props, we created scenes that shift between saturated vibrancy and dreamy haze. The product sits at the center of each composition, anchoring a world that feels nostalgic but slightly surreal. It's about capturing that sun-drenched optimism and effortless elegance of the aperitif moment.
Project Details
Role: Creative Direction
Stylist: Karyn Collins
Photographer: Nick Katkov
Client: Ghia (Concept)
Year: 2025
Type: Product, Lifestyle