Working with limited resources, I created a vibrant visual campaign for Hers Hair that maximized impact through creative problem-solving. The concept centered on playful, textured imagery using chrome powder, corn syrup, mirrors, and colorful backdrops to showcase the products in unexpected ways. I shot with both professional cameras and iPhones, embracing a scrappy, inventive approach that prioritized energy and experimentation over expensive production. From concept through execution—including photography and animation—I led the project with support from Elario Young on video and animation, and Fan Chen on color correction. The result was compelling visual content that performed across paid and organic social, proving that strong creative vision can overcome budget constraints.